Graphic design may be of a low priority to you when running a law firm, but it shouldn’t be. Just like wearing a formal suit when going to networking events to make a good first impression, law firms should be taking into consideration their visual impact for when a consumer first comes across them.
So why is graphic design that important when marketing your law firm?
The first reason is of course, first impressions
We all know first impressions count when going to an interview or a conference. They therefore should count when somebody first encounters your law firm – both online or print-based. Even if it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. Graphic design gives the ability to uplift the first impression you make to your consumers.
Graphic design can tell a story
It’s extremely important that new clients get a feel for what you do and what your law firm’s background is. Creating a thoughtful design to represent your law firm evokes the right image into customers’ minds. A law firm’s persona would be a huge contrast to, say, businesses within a retail market, therefore you must take into consideration what image you’d like to portray while still being memorable.
Branding makes a company memorable
Think about precise colors, typeface, imagery, mood and wording you want to use, so an existing or new client can remember you and distinguish you from other law firms. Think about designs you have seen in the past – what makes them appeal to you? Take this into consideration.
Originality can be hard to find
Starting from scratch can be hard, but it’s the best way to be original. Each law firm will have its unique selling points and it’s important to show your individuality as a law firm. Just think about how your firm started, who’s involved and what your story is. Think about how you could convert this into a design so consumers can get a feel of who you are.
Good design leads to success
Having a well-crafted website is great. Having a well-crafted website that leads to business is even better. Effective design should persuade and entice customers towards your law firm. For example, an effective website or print media can direct visitors to perform an action – like filling out a questionnaire, leaving feedback, signing up for emails or newsletters – which is all beneficial to your business.
Spending more up-front saves money and time
Spending more money on a design that is well implemented in all aspects is more beneficial than spending money trying to gradually improve or fix mistakes made with your law firm’s brand. Additionally, redesigning a business’ image over and over wastes time and can be detrimental to its brand reputation. It’s a waste of money and easier for graphic designers to think of an overall design in one go.