Marketing insights for law firms, lawyers and legal services.
The reported surge in enquiries for will writing has seen a significant decline in the past couple of weeks as the UK is beginning to move toward the next phase of the Coronavirus crisis. Many businesses reported a surge in enquiries early in the outbreak Figures provided to Today’s Wills & Probate show that searches […]
Levelling the legal services playing field We have never before seen a time when so many consumers are looking for professional legal services. A YouGov consumer survey cited “quality of legal advice” to be the most important factor (87% of consumers) when choosing a legal services provider. Aside from cost, “ease of obtaining legal services” […]
Cutting costs without cutting opportunity Businesses up and down the country are looking at the current situation and considering where they can most effectively cut costs. Given the reduction in demand for many products and services, there is clearly an opportunity to reduce overheads amongst the “doers.” Mid-tier management and admin functions are often hacked […]
The WHY Content marketing is the art of communicating with your potential customers without directly selling to them. Through using content marketing you should be striving to positively change and enhance your customer’s behaviour toward your company. By providing consumers with topical news pieces and informative articles, they’re much more likely to be encouraged to use […]
Recently, Google introduced a new update to its search ranking system, the latest since releasing RankBrain almost 5 years ago. The update involves language processing technology called BERT, which gives Google a more nuanced understanding of a searcher’s intent and can evaluate the way words in a search query associate with each other. So what […]
Everything is online nowadays, and as people spend more and more time glued to their digital devices, capturing their attention on this channel is more beneficial than sending a leaflet through the post. eNewsletters could help you bridge that communication gap, ensuring you stay at the forefront of client’s minds. This works extremely well if […]
30 years ago, the go to place to look for services would be the yellow pages or local phone book. How times have changed. After the introduction of the internet, and then the explosion of smart phones, people are able to search on the internet for anything at any time, paving the way for that […]
Trustpilot have teamed up with our partner Today’s Conveyancer to bring you an insightful webinar on how to make your website your hardest working employee. Conveyancing is in the midst of a digital revolution. From Land Registry’s Digital Street through to eSigning mortgage documents, the way conveyancers do business is changing rapidly. It has never […]
Our partner, Lawyer Checker, now offers Cyber Essentials certification to safeguard law firms and their clients from cyber criminals. Cyber Essentials Certification: Is a government created scheme ✔ Helps firms protect against 80% of common cyber attacks ✔ Is a quick and easy process ✔ Can be achieved in as little as 2 days ✔ Costs […]
Our partner, Lawyer Checker, who provide exclusive risk management solutions, now offers Cyber Essentials certification to safeguard law firms and their clients from cyber criminals. Our expert understanding of the legal industry and the imminent potential cyber threats means that we are in a unique position to ensure that your business is protected from the […]
