A quick glance over the SRA (Solicitor’s Regulation Authority) list of Law Firms reveals that many firm’s websites are extremely outdated. Countless firms and practitioners don’t have any online presence at all. In today’s world that is shocking! We all know legal services providers often rely heavily on word of mouth and offline marketing to […]

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Attending a conference is a perfect chance to network and meet like-minded professionals in your industry. You should be prepared, organised and plan your day, so you know what to expect and how to get the most out of it. Here are our top tips when attending a conference: You should always seek to increase […]

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Many website owners have been left confused by the news that Google’s search results page snippet lengths have, on average, almost halved this month. This is after they were on average doubled in December last year. We look at why so many people seem put-out by the change and why confusion over Meta Descriptions and […]

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For years Google have made it public knowledge that they would be moving to a ‘mobile-first’ system of indexing websites. We look at the potential ‘real’ implications for your website’s traffic if you still haven’t adopted a responsive site design that renders well on all devices. What is the big deal about responsive website design […]

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If you are marketing a predominantly B2B legal firm, you know that catching your audience’s attention and cutting through all the social media ‘noise’ can be difficult. Video is an increasingly popular tactic that you can use to engage audiences (and improve the likelihood of a positive user experience and ultimately a purchase decision). Recently, […]

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Facebook is constantly developing new tools and adding functionality to improve the platform. According to Facebooks Q4 results for 2017, worldwide they have an enormous 2.13 billion monthly active users. This is a 14% year on year increase. Facebook need to sustain these users’ interest in the platform as well as attract new users. New […]

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Google My Business (GMB) allows companies to have an online presence across Google Search and Google Maps. By verifying and managing your online presence, you can submit and display your business information and increase your visibility to potential prospects. You can do all of this free of charge. Google My Business provides businesses with a […]

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WhatsApp has recently launched ‘WhatsApp for business’ which allows businesses to connect with customers online in a personal manner. With today’s generation largely adopting WhatsApp (they now have 1.3 billion users) it seems a sensible move to separate business and personal messages on the platform. WhatsApp for business is free to download android app for […]

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As an email marketer when sending out an email, we know the top things we all care about are unsubscribe rates, click-through rates and conversion rates. So, how do we improve these metrics? Why do subscribers open certain emails and avoid others? What tactics are more likely to convert these subscribers into potential clients? What […]

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Are you starting up your own business, but don’t have strong, striking branding in place yet? Are you worried about keeping costs down, for your initial design and website build? Creating a bespoke website for your new legal business is not without some financial risk. Quality bespoke websites typically cost between £6,000 – £10,000. As […]

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