Marketing insights for law firms, lawyers and legal services.
Recently, Google introduced a new update to its search ranking system, the latest since releasing RankBrain almost 5 years ago. The update involves language processing technology called BERT, which gives Google a more nuanced understanding of a searcher’s intent and can evaluate the way words in a search query associate with each other. So what […]
Everything is online nowadays, and as people spend more and more time glued to their digital devices, capturing their attention on this channel is more beneficial than sending a leaflet through the post. eNewsletters could help you bridge that communication gap, ensuring you stay at the forefront of client’s minds. This works extremely well if […]
30 years ago, the go to place to look for services would be the yellow pages or local phone book. How times have changed. After the introduction of the internet, and then the explosion of smart phones, people are able to search on the internet for anything at any time, paving the way for that […]
Trustpilot have teamed up with our partner Today’s Conveyancer to bring you an insightful webinar on how to make your website your hardest working employee. Conveyancing is in the midst of a digital revolution. From Land Registry’s Digital Street through to eSigning mortgage documents, the way conveyancers do business is changing rapidly. It has never […]
Our partner, Lawyer Checker, now offers Cyber Essentials certification to safeguard law firms and their clients from cyber criminals. Cyber Essentials Certification: Is a government created scheme ✔ Helps firms protect against 80% of common cyber attacks ✔ Is a quick and easy process ✔ Can be achieved in as little as 2 days ✔ Costs […]
Our partner, Lawyer Checker, who provide exclusive risk management solutions, now offers Cyber Essentials certification to safeguard law firms and their clients from cyber criminals. Our expert understanding of the legal industry and the imminent potential cyber threats means that we are in a unique position to ensure that your business is protected from the […]
For many law firms, new rules on price transparency came into force on December 6th, 2018. With a widespread public shift in behaviour over recent years towards comparing providers online, the new rules make it even easier for consumers to make the best decision. Your firm should now be asking itself if your website is […]
Marketing Workshops For will writers, estate planners and IFAs 5th March 2019 IBIS Styles Birmingham NEC and Airport Hotel, Bickenhill Lane, Marston Green, Birmingham B40 1PQ Places are limited to 10 people per session, so book now to avoid disappointment The ultimate aim of the course is to equip delegates with practical tools and ideas […]
Everybody knows a business has a specific target audience and engaging them can be difficult. When it comes to the tone and style of your content, if done correctly, this is one way you can successfully attract your consumers. So, why do you need a tone, voice and style? If you have more than one person writing content for you […]
The decision to invest in a new website is often a difficult one to make. Today, we look at some of the most important considerations for your law firm when thinking about commissioning a new website. Trends and technology Perhaps your law firm have had the same site for several years and you’ve grown quite […]
