WhatsApp has recently launched ‘WhatsApp for business’ which allows businesses to connect with customers online in a personal manner. With today’s generation largely adopting WhatsApp (they now have 1.3 billion users) it seems a sensible move to separate business and personal messages on the platform. WhatsApp for business is free to download android app for […]

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As an email marketer when sending out an email, we know the top things we all care about are unsubscribe rates, click-through rates and conversion rates. So, how do we improve these metrics? Why do subscribers open certain emails and avoid others? What tactics are more likely to convert these subscribers into potential clients? What […]

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Are you starting up your own business, but don’t have strong, striking branding in place yet? Are you worried about keeping costs down, for your initial design and website build? Creating a bespoke website for your new legal business is not without some financial risk. Quality bespoke websites typically cost between £6,000 – £10,000. As […]

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When answering this marketing conundrum, you need to decide what will be the best fit for your business. There are different challenges when hiring an internal or outsourced marketing team. Here are some of the key differences. A different ‘ball game’ The day-to-day running of a Law firm is a different ball game to marketing […]

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The way consumers and prospects discover content has changed. As new innovative content formats have been developed to generate leads, it is natural and sensible to question if old methods still work. I believe webinars are very much still alive, and they can definitely still be effective. However, just because webinars can still work, this […]

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Whether you’re writing an email to a colleague or scheduling a post for social media, it’s likely that you’ll think about the words you use.  Though formal language is widely acceptable across a range of contexts, there tends to be a question mark over the more colloquial phrases. Whilst it might seem a grey area, that doesn’t mean it has […]

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A logo is not just a logo. Whilst you might think it’s just something to use on your website and marketing material, a logo is much more than just an image. As well as acting as a signpost to visually represent your business, it shows clients a glimpse of who you are, creating trust, admiration […]

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You have no doubt read the recent horror stories about how artificial intelligence (AI) is going to put thousands of employees out of a job. Scaremongering aside, what place does AI really have in the UK Legal services sector now, as well as in the future? In the ‘Tomorrow’s World Future’ that many predicted for […]

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Social Media – love it or hate it, it’s now well and truly entrenched in our nation’s psyche. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snap Chat, with a new platform popping up almost every other week. Whilst it can be tempting, there’s no need for you and your firm to cover all bases by attempting to be constantly active on the plethora of different platforms. Nor do you […]

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Solve Legal Marketing are excited to be speaking at the Institute of Professional Willwriters (IPW) and the Institute of Scottish Professional Willwriters (ISPW) 27th AGM and Willwriting Academy Ltd Conference, 21st & 22nd March. Taking place over two days at Drayton Manor Hotel & Conference Centre, the event is a key date in the professional Wills […]

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