Solve Legal

Digital Marketing Blog

Marketing insights for law firms, lawyers and legal services.

Mobile Optimisation and Your Wills & Probate Business 

  • Will Kilgallon
  • 28th June 2017
Solve Legal
Mobile Optimisation and Your Wills & Probate Business 

With an increasing number of people having constant access to the internet through mobile devices, businesses are looking at how to make sure their work is accessible to all. Statistics show that the total browse time per month is much higher on smart phones that it is on desktops. In the UK, the average time […]

9 Email Marketing Tips For Law Firms

  • Will Kilgallon
  • 26th June 2017
Solve Legal
9 Email Marketing Tips For Law Firms

Email marketing is an attractive marketing tool for law firms for several reasons. It is relatively low-cost when compared to alternative communications such as Direct Mail or advertising as well as the benefit of analytics in regards to the engagement of its recipients. A monthly newsletter can be a fantastic way of engaging with your […]

Will Writing – Using Data To Plan A Successful Marketing Campaign

  • Will Kilgallon
  • 21st June 2017
Solve Legal
Will Writing – Using Data To Plan A Successful Marketing Campaign

Many local will writers can tell you the busiest time of the year for enquiries, but how many prepare by actively marketing? We already know from research that people seek a local will writer, but we can delve deeper into the trends from search engine data. When looking at the search engine terms across the […]

Are You Using Video Marketing For Your Will Writing Business?

  • Will Kilgallon
  • 19th June 2017
Solve Legal
Are You Using Video Marketing For Your Will Writing Business?

Research shows that video marketing is taking the internet by storm! Do you want to see your income increase? Do you want more people to notice your Will Writing business? Video now accounts for 69% of all consumer internet traffic, according to Cisco, and video on-demand traffic alone has trebled. More than half of companies are […]

Why Is Branding Important For Law Firms?

  • Will Kilgallon
  • 14th June 2017
Solve Legal
Why Is Branding Important For Law Firms?

When it comes to business, branding is important. Rather that describing that pair of trainers or favourite chocolate bar, the brand will usually be the first thing you’ll refer to. Essential in marketing a product, it acts as a shortcut when trying to communicate a message to the consumer; by simply naming the brand, everyone […]

White Papers – A Marketing Tool For Law Firms

  • Will Kilgallon
  • 7th June 2017
Solve Legal
White Papers – A Marketing Tool For Law Firms

No longer confined to government documents and political policies, white papers are now being used as an effective marketing tool. They will often act as a gateway for consumers, drawing them to your website by addressing an issue or tackling a problem that they’re searching for. Rather than a complex document full of legal jargon, […]

Does Your Law Firm’s Website Need an SEO Audit?

  • Will Kilgallon
  • 7th June 2017
Solve Legal
Does Your Law Firm’s Website Need an SEO Audit?

You probably know that creating a website for your law firm is one of the best ways of promoting your business. As most people will go in search of services using the internet, having an online presence is almost certain to increase your chances of generating leads. This will only be the case, however, if […]

Email Marketing For Law Firms

  • Will Kilgallon
  • 30th May 2017
Solve Legal
Email Marketing For Law Firms

Let’s face it, promoting a law firm isn’t easy. Even if you have a strong client base, keeping any consumer interested in your legal services can be difficult, especially when there are so many firms to choose from. How do you ensure they choose yours? One of the best ways of keeping the attention of […]

How To Become a Thought Leader in the Legal Sector

  • Will Kilgallon
  • 19th May 2017
Solve Legal
How To Become a Thought Leader in the Legal Sector

Thought leadership is an extremely important attribute for any business in order to gain next level success within their industry. A well recognised and highly valued path for legal professionals to follow, being a thought leader means driving innovation and developing new industry ideas. As a thought leader, you are likely to be popular, well […]

PPC Advertising For Your Law Firm

  • Will Kilgallon
  • 10th May 2017
Solve Legal
PPC Advertising For Your Law Firm

When it comes to promoting your law firm online, it can be difficult to know where to start. The range of paid advertising options available is great if you know what you’re doing, but can be overwhelming, especially if you’re short on time. Here are some of the main terms you should familiarise yourself with, […]