Solve Legal

Digital Marketing Blog

Marketing insights for law firms, lawyers and legal services.

Why You Need A Marketing Plan For Your Law Firm

  • Avatar
  • Will Kilgallon
Solve Legal
Why You Need A Marketing Plan For Your Law Firm

Whilst you’ve probably got a website and you might be active on social media, that doesn’t always mean you’ve got a marketing plan. Whilst sending the occasional tweet or commenting on a Facebook post will make a difference, lacking a comprehensive marketing plan can put your firm at a major disadvantage. In short, marketing communicates […]

Is Your Law Firm Embracing Digital Marketing?

  • Avatar
  • Will Kilgallon
Solve Legal
Is Your Law Firm Embracing Digital Marketing?

The legal market is changing. As competition expands and the accessibility of services develops, the need for law firms to stand out from the crowd becomes more crucial by the day. Given that it’s the best way to connect with large numbers of potential clients, it’s unsurprising that the majority of law firms are beginning to recognise […]

Legal Content For Your Law Firm’s Website

  • Avatar
  • Will Kilgallon
Solve Legal
Legal Content For Your Law Firm’s Website

In an online world of clickbait articles and bullet point blogs, consumers are used to finding the information they need, instantly. They don’t have time to read through paragraphs of legislation or complex legal jargon – and you probably don’t have time to write it. So why is legal copywriting so important? Driving traffic to […]

Why You Need Video Marketing For Your law Firm

  • Avatar
  • Will Kilgallon
Solve Legal
Why You Need Video Marketing For Your law Firm

So, you’ve got a marketing strategy. You’re engaging with clients and you’ve got a website – it might even be getting a lot of clicks. As interest in your business has grown, so has the number of conversions… Or have they? When you’re marketing your firm, you need to do more than just use the tools available – you […]

Lawyers – Are You Marketing Yourself Effectively?

  • Avatar
  • Will Kilgallon
Solve Legal
Lawyers – Are You Marketing Yourself Effectively?

Although nobody said that becoming a lawyer was easy, it can be even harder to get your expertise recognised once you’re qualified. Whilst you may have a strong base of clients, it’s likely that they didn’t turn up overnight; it can take years before your name becomes recognised in the industry. But what if there […]

Mobile Optimisation and Your Wills & Probate Business 

  • Avatar
  • Will Kilgallon
Solve Legal
Mobile Optimisation and Your Wills & Probate Business 

With an increasing number of people having constant access to the internet through mobile devices, businesses are looking at how to make sure their work is accessible to all. Statistics show that the total browse time per month is much higher on smart phones that it is on desktops. In the UK, the average time […]

9 Email Marketing Tips For Law Firms

  • Avatar
  • Will Kilgallon
Solve Legal
9 Email Marketing Tips For Law Firms

Email marketing is an attractive marketing tool for law firms for several reasons. It is relatively low-cost when compared to alternative communications such as Direct Mail or advertising as well as the benefit of analytics in regards to the engagement of its recipients. A monthly newsletter can be a fantastic way of engaging with your […]

Will Writing – Using Data To Plan A Successful Marketing Campaign

  • Avatar
  • Will Kilgallon
Solve Legal
Will Writing – Using Data To Plan A Successful Marketing Campaign

Many local will writers can tell you the busiest time of the year for enquiries, but how many prepare by actively marketing? We already know from research that people seek a local will writer, but we can delve deeper into the trends from search engine data. When looking at the search engine terms across the […]

Are You Using Video Marketing For Your Will Writing Business?

  • Avatar
  • Will Kilgallon
Solve Legal
Are You Using Video Marketing For Your Will Writing Business?

Research shows that video marketing is taking the internet by storm! Do you want to see your income increase? Do you want more people to notice your Will Writing business? Video now accounts for 69% of all consumer internet traffic, according to Cisco, and video on-demand traffic alone has trebled. More than half of companies are […]

Why Is Branding Important For Law Firms?

  • Avatar
  • Will Kilgallon
Solve Legal
Why Is Branding Important For Law Firms?

When it comes to business, branding is important. Rather that describing that pair of trainers or favourite chocolate bar, the brand will usually be the first thing you’ll refer to. Essential in marketing a product, it acts as a shortcut when trying to communicate a message to the consumer; by simply naming the brand, everyone […]