Everybody knows a business has a specific target audience and engaging them can be difficult. When it comes to the tone and style of your content, if done correctly, this is one way you can successfully attract your consumers. So, why do you need a tone, voice and style? If you have more than one person writing content for you […]
Whether you’re writing an email to a colleague or scheduling a post for social media, it’s likely that you’ll think about the words you use. Though formal language is widely acceptable across a range of contexts, there tends to be a question mark over the more colloquial phrases. Whilst it might seem a grey area, that doesn’t mean it has […]
In an online world of clickbait articles and bullet point blogs, consumers are used to finding the information they need, instantly. They don’t have time to read through paragraphs of legislation or complex legal jargon – and you probably don’t have time to write it. So why is legal copywriting so important? Driving traffic to […]
