Solve Legal

What is local SEO?

What is local SEO?

  • Emily Ellis
  • Emily Ellis
  • 28th September 2018
What is local SEO?

Local Search Engine Optimisation (SEO) is the process of optimising your website (and certain external web properties you control) to increase your rankings on the major search engines, for a local audience. SEO allows you to target the whole online world. If, however your target audience for your business is in a certain town, city […]

The Great Meta Description Debacle

  • Andrew Salomon
  • Andrew Salomon
  • 25th May 2018
The Great Meta Description Debacle

Many website owners have been left confused by the news that Google’s search results page snippet lengths have, on average, almost halved this month. This is after they were on average doubled in December last year. We look at why so many people seem put-out by the change and why confusion over Meta Descriptions and […]

The Impact Of Mobile First Indexing On Law Firms

  • Andrew Salomon
  • Andrew Salomon
  • 16th May 2018
The Impact Of Mobile First Indexing On Law Firms

For years Google have made it public knowledge that they would be moving to a ‘mobile-first’ system of indexing websites. We look at the potential ‘real’ implications for your website’s traffic if you still haven’t adopted a responsive site design that renders well on all devices. What is the big deal about responsive website design […]

Legal Sector Artificial Intelligence

  • Andrew Salomon
  • Andrew Salomon
  • 28th February 2018
Legal Sector Artificial Intelligence

You have no doubt read the recent horror stories about how artificial intelligence (AI) is going to put thousands of employees out of a job. Scaremongering aside, what place does AI really have in the UK Legal services sector now, as well as in the future? In the ‘Tomorrow’s World Future’ that many predicted for […]

Why You Should Be Using Content Marketing

  • Emily Ellis
  • Emily Ellis
  • 22nd November 2017
Why You Should Be Using Content Marketing

A well structured content marketing campaign can cost less than traditional offline marketing and have the potential to generate more leads. For many firms traditional marketing is becoming less cost-effective over time. As a law firm, you need to ensure you are keeping up to date with the latest marketing trends to keep your business in the eyes of consumers. Content marketing focuses on creating and publishing relevant and regular content to attract and engage your target audience. The ultimate aim for a law firm is to produce leads for […]

What Is Content Marketing?

  • Andrew Salomon
  • Andrew Salomon
  • 16th November 2017
What Is Content Marketing?

If you’ve been looking for new ways to increase leads for your firm via the internet, ‘content marketing’ may be a term that you have come across. Likewise, if your company has done any research into Search Engine Optimisation (SEO) there is a good chance you are aware of the term. Content marketing is a […]

Why Long Form Content Is Here To Stay

  • Andrew Salomon
  • Andrew Salomon
  • 9th November 2017
Why Long Form Content Is Here To Stay

Pillar Articles, Pillar Pages, Cornerstone Content – you may have heard of at least one of these terms, but what is all the fuss about? We have looked into the reasons why long-form content (in its many names and guises) has become so popular in recent times. In the past (before Google Panda and Hummingbird changed the SEO landscape) keyword stuffed, heavily-optimised articles could rank highly […]

How To Optimise Online Content For Your Law Firm

  • Emily Ellis
  • Emily Ellis
  • 1st November 2017
How To Optimise Online Content For Your Law Firm

Search engines can drive a great number of relevant visitors and audiences to your law firm’s website. Any business that has online presence should know that content needs to be one of the key elements of their marketing strategy. It’s not the case of getting one post a day on Twitter or irrelevant, unprepared posts […]

SEO: The Lowdown For Law Firms

  • Will Kilgallon
  • 30th August 2017
SEO: The Lowdown For Law Firms

The UK legal sector has grown 8% in the last year alone, according to the Law Society. More people are representing themselves in court with their own solicitors, as legal aid has become more difficult to obtain due to several cuts. This news means there’s a greater demand for a variety of services including everything […]

Benefits Of Having A Blog For Your Law Firm

  • Will Kilgallon
  • 23rd August 2017
Benefits Of Having A Blog For Your Law Firm

Many law firms don’t have the time to invest in crafting well-written, influential blog posts, which is completely understandable. However, a blog for your law firm can come with a whole host of advantages – from creating a unique tone of voice to boosting your search engine optimisation (SEO). Here are just a few of […]