In recent years, much of content marketing shifted to video streaming. In 2005, as the oldest of millennials entered college, YouTube came onto the online scene and opened video expression to the masses, and as the company grew, more corporations create their own profiles. From fashionistas to singers, stars are born on YouTube. Other platforms […]
If you are marketing a predominantly B2B legal firm, you know that catching your audience’s attention and cutting through all the social media ‘noise’ can be difficult. Video is an increasingly popular tactic that you can use to engage audiences (and improve the likelihood of a positive user experience and ultimately a purchase decision). Recently, […]
Vlogging for your law firm Having grown to become an entity in its own right, vlogging stands for a video blog or video log, where most or all the content is in video format. You’re likely to have heard about it on a streaming platform such as YouTube, but did you know that it could […]
Google recently announced that Maps listings will now begin to start featuring videos. They have enabled Local Guides to use their Android devices to upload footage. We look at what the changes mean and how they may impact the average solicitors’ practice. What will be happening? Certain people (Local Guides) will be able to upload […]
So, you’ve got a marketing strategy. You’re engaging with clients and you’ve got a website – it might even be getting a lot of clicks. As interest in your business has grown, so has the number of conversions… Or have they? When you’re marketing your firm, you need to do more than just use the tools available – you […]
Research shows that video marketing is taking the internet by storm! Do you want to see your income increase? Do you want more people to notice your Will Writing business? Video now accounts for 69% of all consumer internet traffic, according to Cisco, and video on-demand traffic alone has trebled. More than half of companies are […]
