You probably know that creating a website for your law firm is one of the best ways of promoting your business.
As most people will go in search of services using the internet, having an online presence is almost certain to increase your chances of generating leads. This will only be the case, however, if you can drive people to your website in the first place.
Whilst you may have a website, that doesn’t mean you’re making the most of your online presence.
Having relevant content and supporting images is important of course, but these things are only a small part of the larger structure. Most of the things that affect the performance of your firm’s site are below the surface.
This is where SEO comes in.
Search engine optimisation (SEO) is the best way of getting your site noticed.
It’s an ongoing process which can improve how highly your website ranks on search engines and in turn, its visibility. In other words, it’s the best way of getting consumers to use the services of your firm over those of another.
As SEO is a continual process, the rewards are not instant and improving the online position of your website can take time.
However, once you understand how it works, you can apply your knowledge across the board, with long-term benefits that are well worth the effort.
How can you improve your website’s SEO?
The best way to obtain valuable feedback on your website is to have an SEO audit. Providing you with real insight into your current use of SEO, the audit can help you understand which parts aren’t working effectively and how they can be improved.
When conducted properly, an audit can provide you with:
- An up-to-date analysis of the current state of your website:
- How each element of your site is performing
- The health of your website
- How it compares to competitors
- Content and its effectiveness
- An action list covering the SEO improvements that could be made
- A detailed report providing an SEO strategy and how to measure the progress
Even if you’re familiar with SEO, regular audits provide you with an up-to-date overview of how your firm’s website is performing, as well as enabling you to track developments.