So, you’ve got a new website.
It looks good and all the of the relevant information is there – so why aren’t enquiries increasing?
Whilst you may think that your firm’s site has everything it needs to be successful, there’s a lot that goes on behind the scenes which helps the most popular websites to boost visitor numbers.
Driving traffic to your website is key if you want to increase the number of clients interested in your services – but success depends on both quality and quantity. Rather than just a one-step solution, gaining the most valuable interest will depend on a layered approach, consisting of several different elements. These all form part of your digital strategy, helping to fine tune your site and make it visible to the most important demographic i.e. your target audience.
Where’s the best place to start?
Search Engine Optimisation
Search Engine Optimisation, or SEO, is one of the best ways to help your website appear above those of competitors. One of the best ways of getting your website noticed, optimising your content can have a huge impact on visitor numbers, pushing your firm to one of the top spots on Google. You can find out more about the benefits of SEO here.
Once your SEO strategy is sorted, the next thing to do is to increase the number of relevant pages which link back to your website. The best way to do this is to develop strong content which applies to your target market. Including market keywords is essential for this, and will enable your website to be picked up by the most relevant sites, giving you a better chance of appealing to your target audience.
In order to start building links, it’s important to make sure that your website has high-quality content which is tailored to your firm’s target market. Interesting and informative content is best, which can then be shared by other outlets across social channels. As well as an effective way of attracting new clients, the right content will demonstrate your firm’s awareness of the market, enabling you to rank ahead of competitors. You can learn more about content marketing here.
Another effective way of driving traffic to your site is through Pay Per Click (PPC) advertising. Faster than search campaigns that are built naturally PPC enables you to develop a much more targeted approach when it comes to boosting visitor numbers. This means that the traffic that is directed to your site is much more likely to be in search of your services, making the leads more valuable. Often seen as over-complicated, the effectiveness of PPC is underrated, and can become a key part of a marketing strategy. You can find out more about starting a PPC campaign here.