Let’s face it, promoting a law firm isn’t easy.
Even if you have a strong client base, keeping any consumer interested in your legal services can be difficult, especially when there are so many firms to choose from.
How do you ensure they choose yours?
One of the best ways of keeping the attention of consumers is through regular engagement. As well as refreshing minds with the legal solutions you offer, it can also help to familiarise potential clients with your brand. This is essential for gaining the trust of existing clients, as well as attracting new ones.
So what’s the best way to do this?
An effective tool used by just about every kind of business, email marketing has been recognised both nationally and globally as a successful way of marketing a firm.
How can email marketing benefit your business?
Sending out regular email updates is one of the fastest ways of building your brand. Not only are you engaging with consumers directly, you are making them aware of the services you offer in a passive way. Rather than a phone call – which potential clients may ignore – they’re much more likely to take time out of their day to read an email, in their own time and with no pressure.
Regularly sending out a newsletter keeps you in the minds of those who may use your services. Keeping frequent contact builds a sense of trust and demonstrates to the consumer that your firm is up-to-date. Although they might not need your services right away, you’ll probably at the top of their list should they need legal help in the futur
Increased direct business
Adding a “call to action” is essential when you’re trying to increase business through email marketing. This gives the reader an action to perform that leads to a goal you’d like to achieve – whether that be registering to attend an event or enquiring about a new service you’re offering.
By including a direct link to your website within the email, the chances of the consumer clicking through are much higher.
Whilst there’s no denying that email marketing is a great way to engage with current and potential clients, it’s finding the time to create and send them out that’s the problem. Demanding clients and growing caseloads can mean marketing falls quite far down the list of priorities.
By providing law firms with tailored email marketing campaigns, Solve Legal offers an efficient and cost-effective way of driving business to your website.
Whether it’s general or targeted, email marketing from Solve Legal maximises your current database, as well as establishing your brand with new contacts.