Digital Marketing Blog
Marketing insights for law firms, lawyers and legal services.
Whilst it might seem a grey area, that doesn’t mean it has to be ruled out completely; depending on the nature of the text you’re writing and the intended audience, slang can be very effective when used in the right place.
More common in speech than writing, slang is a type of language consisting of words and phrases that are typically regarded as very informal.
When using slang, always bear in mind that English slang cannot be translated, so if you are targeting global audience, avoid using it where you can.
Use of slang is likely to be more appropriate for companies that have a younger demographic audience, as they can relate to this language and will therefore be more engaged.
You may also find that slang is more generally used internally within businesses, particularly where emails or inhouse instant messaging is concerned. Communicating informally may help to keep some employees engaged, particularly if they want to adopt a more down-to-earth persona within the workplace. What’s more, knowing they don’t always have to speak formally can encourage them to voice their opinion and share their views more openly.
When thinking of using slang within content that’s being distributed on your platforms such as a website, social media, blog or advertisement, always bear in mind that you are representing your business and content plays a big part in how a reader judges you.
Where the legal profession is concerned, we all know how difficult it is to write interesting content.