Solve Legal

Is Print Media Still Useful In Today’s Marketing?

  • Elena
  • 29th June 2018
Solve Legal
Is Print Media Still Useful In Today’s Marketing?

Print is everywhere.

From the newspaper left on the train to the magazine in your GP’s waiting room, it’s easy to forget just how often we engage with it on a day to day basis. . Whether it’s leaflets, posters, business cards or articles in newspapers,  the type of print you use can have a significant impact on the advertising success of your business.

So, in a digital world, why should you consider print?

Improving appearance.

Using print as a way of marketing has been found to increase a business’s credibility, as it encourages customers to place trust in the company, as well as helping it appear more legitimate.

This can also help to solidify your brand’s identity.

Being memorable.

People are 70% more likely to remember businesses seen in print compared to online; this demonstrates that when designed well, seeing a brand in print is much more likely to leave a lasting impression.

To make sure that people do take notice of your brand – whether it’s for a brochure or leaflet – you need to make your marketing creative, captivating,and full of colour to ensure it stands out.

As many businesses do most of their marketing online,  the world of print tends to be less crowded and can set you apart from your competitors.  This means that potential customers are far more likely to notice your brand over another which only advertises online.

Target marketing.

Prints are excellent to use with target marketing as you can place them where you are most likely to reach your target customers.

As they will be appearing in places which don’t require specific searches or keywords to find, they are also great to use when trying to appeal to a new audience.

Changing customers mindset.

Digital technology has become such a huge part of our everyday life; as we are constantly looking at screens, we are constantly stuck in the same mindset. Seeing an advertisement in print is great as it changes people’s mindset and as a result, is more likely to grab their attention and get your business noticed.

For potential customers, looking at a physical object is more engaging than simply looking at something on a screen. Not only does this make it easier for them to take in the information, it also makes them more likely to actually want to read it.

If you’re looking to take your print marketing to the next level, get in touch to find out how we can help you.