Whilst you’ve probably got a website and you might be active on social media, that doesn’t always mean you’ve got a marketing plan.
Whilst sending the occasional tweet or commenting on a Facebook post will make a difference, lacking a comprehensive marketing plan can put your firm at a major disadvantage.
In short, marketing communicates a message to your target audience – however, its benefits are by no means limited to your customers. If done effectively, you can use it to hone in on your ideal customer and discover which methods work best.
So how can a marketing plan benefit your law firm?
It can help you see what you’re aiming for
Before you establish how you want your firm to progress, you need to clarify the end goal. Without targets, you don’t know how to reach them. By creating a plan, you can establish what you want your firm to achieve, as well as how to advise staff on how to get there.
It can highlight problems
Putting a plan together will always involve a review of your current processes. Even if it’s not a defined step, looking at how things currently operate will naturally occur when you develop a new strategy. Whilst the majority of processes might be working smoothly, a review can draw attention to the smallest problems which might be hindering the business to a more significant extent.
It illustrates what you’re thinking
Whilst the majority of staff may be aware of what to update and when this can become a problem if new staff join or a particular process changes. Consolidating a single plan means that everybody is on the same page as well as clarifying everyone’s role in a campaign.
It maps success
One of the best things about a marketing plan is that it can let you know how your business is performing. By measuring retweets, page visits and email open rates, you can easily see what works for your firm and identify the best way to boost client numbers. The longer you track this information for, the more valuable and informative it will be.
It shows you the whole picture
It’s easy to focus on the little mistakes, especially when everyone is dealing with their own workload. Having an overall plan can help you see the broader picture and reveal the actual impact of any problems caused.
Putting together a marketing plan doesn’t need to be difficult – you just need the right tools.