With an increasing number of people having constant access to the internet through mobile devices, businesses are looking at how to make sure their work is accessible to all.
Statistics show that the total browse time per month is much higher on smart phones that it is on desktops.
In the UK, the average time spent browsing on smart phones in August 2016 was 66 hours compared with only 29 hours on a desktop.
Despite these figures, many businesses have not yet optimised their websites for mobile and tablet use. One survey found in 2011, only 21% of major advertisers had launched mobile-friendly sites. This can lead to frustrated customers experiencing difficult navigation and slow loading times: figures show that over half of mobile users will leave a website if it takes longer than 3 seconds to load!
Wills and Probate businesses should be testing their websites on smart phones to ensure clients using mobile devices can access them easily. A website that doesn’t work on a mobile could result in potential clients looking elsewhere. This is reflected in a survey which found that the majority of shoppers would seek out another competitor’s mobile-friendly site instead of switching to a PC to revisit your site.
One thing that is essential for you as a Wills and Probate business is to check that a potential client can easily find your contact details. Where your details may be displayed clearly on every page of your firm’s website on a desktop, they may not be as visible on other devices.
Not only is it important to check the site is clear and accessible on your own phone, but with the display varying from phone to phone, it is important to test not only on several makes and models of phone, but also various other devices such as tablets.
Compatibility could also be an issue for users; not only is it important to consider what consumers can see, but also that everything on the site works on the various devices described above. Whilst you may only use a desktop for your work, clients are likely to differ in the way they look for your services.
75% of shoppers said they are more likely to return to a site if the experience on a mobile is good.
A bad experience on a site has the potential to damage your reputation. Not only could it lead to frustration, but it can also lead consumers to think that you don’t care about your business. More than half said poor mobile experience makes them less likely to engage with a company in the future.
Try these 5 top tips for ensuring a good user experience:
- Don’t use Flash – the plugin may not be available on the user’s phone. For special effects, use HTML5 instead.
- Don’t use pop ups – these can be frustrating and difficult to close on mobiles.
- Make buttons bigger – a smaller screen means smaller buttons which can cause difficulties for users.
- Be concise – a smaller screen also means less space for information. Choose your words carefully and make sure you stand out.
- Decide whether you change your existing site or create a second site for mobile users – ensure if you choose the latter that you have an obvious link on your homepage to your mobile-friendly site
With these shocking statistics in mind, make sure you are taking steps to make your website user-friendly for all devices. Use mobile optimisation to your advantage and generate more business!