When answering this marketing conundrum, you need to decide what will be the best fit for your business. There are different challenges when hiring an internal or outsourced marketing team. Here are some of the key differences.
A different ‘ball game’
The day-to-day running of a Law firm is a different ball game to marketing and promoting your firm (and its products or services). Both come with their own distinct challenges and required skillsets. You need to ask yourself, do you have the time, resources and ability, to control a new internal marketing team. Will they be able to cost-effectively generate new leads and sales?
Funds and patience
Do you have the funds and patience for internal hiring? It often takes new marketing hires many months to begin producing real results for your business. This is because they need to get a ‘feel’ for your industry and what works best. Don’t forget your new employees will also have to settle in your workplace and find their feet for the first few months. Think if you can easily (or within budget) recruit people with all the skillsets you require. The costs soon mount up: marketing managers and supporting team, graphic designers, SEO and PPC specialists. The list goes on. Could you save money and time by outsourcing all your marketing, or certain key projects?
The techniques that work
Are you sure you know what skills will make a real difference to marketing your business when hiring internal staff? An outsourced specialist marketing team (such as Solve Legal Marketing) will be aware of the techniques and activities that will get the best results, for your specific sector.
ROI (Return on investment)
Outsourced legal marketing can have a much higher return on investment, due to the ability to harness a wide variety of relevant, specific expertise and experience, in one simple hire. You’d need to recruit a huge internal team to be able to produce similar results, which would diminish any potential ROI.
What happens if your firm grows (or has to scale down) rapidly? Outsourced marketing teams can meet your changing demands. If you need a bigger push, they can adapt quickly to your needs. If you need to step things down, this isn’t a problem.
Outsourcing teams work around you, without being a permanent fixture in your office. They are only a call, skype, email or meeting away. Outsourcing takes pressure off you and lets you focus on what you are good at – running your Law Firm.