Will Aid

Will Aid

About Will Aid

Will Aid is a unique partnership between the legal profession and nine of the UK’s favourite charities. Each November participating solicitors waive their fee for writing a simple Will. Instead of charging a fee, they invite the clients to make a voluntary Will Aid donation.

With Will Aid everybody wins. When people use a Will Aid solicitor they get a professionally drawn-up Will, while the charities get donations for their crucial work.

The Brief

Will Aid wanted to increase enquiries and sign-ups to Will Aid 2018 during October and November, from private client solicitors in specific geographical areas.

Will Aid Case Study

How we achieved this

We exceeded Will Aid’s expectations by creating successful targeted LinkedIn sponsored content campaigns (utilising targeted messages and artwork). We split-tested content across different sponsored content campaigns utilising various different lead generation techniques. We monitored results, reviewed and further optimised the campaigns at critical points to achieve the best possible return on investment.

To find out how we can create a targeted LinkedIn Sponsored Content campaign for your business please get in touch now.

Services Used

  • LinkedIn Pay-Per-Click (PPC) – Sponsored Content campaigns.