The delivery of legal services is changing. The first stage in the buying process for the vast majority of consumers will be searching online for more information on a company or service.
Consumer buying habits have moved online and thanks to businesses such as Amazon a client now expects speed, customer care, and quality when searching for legal services too. If you can’t be easily found on the web, don’t have an effective website and aren’t trying to increase your digital footprint, your online marketing strategy will likely fall flat.
Having an online presence in a digital age is vital to attract new, direct business leads. Digital marketing for law firms is a key way to engage with current clients and attract new ones.
Inform, attract and engage in an instant. Regular correspondence with your clients and market show they are valued. [More about Email Marketing]
Invest in online visitors who are wanting to find your website. Be highlighted as the firm to visit for the information and services they need. [More about PPC]
Improve your search engine ranking and increase the chances of your target market of finding your law firm. [More about SEO]
Interact, problem-solve and discover influencers within the sector. Find out what people are talking about and aim to get involved in relevant discussion by sharing your valuable knowledge. [More about Social Media Marketing]
Impact your market with engaging, shareable content that is readily accessible. Visual communication is proven to be the preferred medium to gain knowledge. [More about Video Marketing]