Drive relevant, targeted traffic to your website and online content, while only paying for the engagement you receive.
Our specialised team of marketing experts can implement effective pay per click advertising for law firms on both national and local levels.
Pay-per-click (or PPC as it’s also known) is a method of online advertising where businesses pay a fee each time their advert is clicked on. It’s a way of buying visits to a website and can be a highly effective way of reaching your target audience online.
PPC is commonly recognised as being solely for search engine advertising through services such as Google AdWords. However, there are many variations of this form of advertising, that could work well for your law firm.
Search Engine Pay-Per-Click Advertising
Pay-per-click advertising through search engines involves bidding for words and phrases (known as keywords) that are relevant for your business. All bidders for the same keyword each have the chance to appear before users, within a search engine’s highlighted section of sponsored links.
When someone inputs a keyword or phrase that is related to your business in the search bar, there is potential for your advert to be displayed at the top of these results.
We offer PPC advertising across Bing and Google – the most popular global search engines.
Social Media Pay-Per-Click Advertising
Social media advertising relates to any form of paid content displayed across a social media network.
There is a wide range of options from a low cost, one-off promoted Twitter post (tweet), through to full-scale lead generation campaigns with considerable budgets.
Twitter, Facebook and LinkedIn all have their own advertising options and Solve Legal can advise on the best channels and advertising strategies to integrate within your law firm.
PPC Reviews and Audits
If your law firm is already running PPC adverts but you’re not seeing the results you want, contact us for a PPC review. We will look at your account to determine areas that could be improved to boost performance and return on investment (ROI).
Remarketing lets you reconnect with people who have already visited your website. A good example of this is through showing relevant adverts when users browse online. Remarketing is a great tool to remind those who have previously engaged that your services are right for them.
Which form of PPC Advertising is right for your law firm?
PPC offers instant visibility online and can be used for quick and long-term lead generation, or in conjunction with an ongoing SEO strategy. With so many types of PPC advertising available, it can be tough to determine which is best for your law firm.
Get in touch with a member of the Solve Legal team and we can open your eyes to the possibilities and ensure your investment is going to the right places.
- 7 AdWords Features You Didn’t Know Existed
- How Google AdWords Works
- PPC Advertising For Your Law Firm