Does your law firm have a website that’s not getting the traffic you expected? Are you publishing content and it’s not being read? There may be a problem with your Search Engine Optimisation (SEO).
Solve Legal have in-house experts who can provide a range of affordable and effective SEO services for law firms.
What is SEO and how can it help your law firm?
SEO is the process of maximising the number of visitors to a specific website or web page by utilising various methods to ensure the content is more visible on search engines. The better the SEO, the higher a web page will appear within the set of results returned by a search engines such as Google, Bing or Yahoo.
Users will not usually trawl through pages and pages of search results, so being near the top can drastically improve your chances of being found and acquiring more quality business leads.
Local SEO & National SEO – which is best for your business?
Local Search Engine Optimisation Local SEO relates to driving website traffic and conversions to your website for a specific service, within a specific region. Examples of search terms for local SEO include: “law firms in liverpool” or “legal services in the south east”
A law firm whose ultimate goal is to attract clients from their local geographical area would benefit from a local SEO strategy. This is particularly useful for law firm franchises, as the SEO can be catered for each office, as opposed to on a national level for the company. Small firms will also benefit, as they are likely to be operating in localised regions, so business leads will need to be more targeted.
National Search Engine Optimisation National SEO strategies focus more on a brand and specific services, therefore a chain of law firms with offices all over the UK may benefit from this approach. Examples of such search terms include: “legal services for divorces” or “My Law Firm probate services”
This type of SEO will work perfectly for larger firms that have established branches in a number of regions, as well as smaller or new firms who are looking to infiltrate the market on a national level.
What about PPC?
With Pay-per-click advertising you can drive relevant, targeted traffic to your website and online content, while only paying for the engagement you receive.
Which SEO Strategy is right for you?
We pride ourselves in creating fully bespoke marketing strategies for every type of law firm. Our SEO specialists can provide in depth analysis into your website or specific pages you are looking to make more visible to prospective clients, and formulate the right SEO strategy for your law firm in order to get you noticed.
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- How to Submit Your Website to Google (And Why It Matters)