Making marketing work for you
Solve’s senior team bring their collective experience from working at Board and Executive level at some of the UK’s largest conveyancing and private client law firms in the UK, to facilitate strategic workshops with your team.
Bespoke Strategy Workshops
Planning marketing strategy is essential to your business. Marketing workshops are designed bespoke to suit your business, and your Partners/Directors and help clarify and refine your strategy to create an effective marketing plan with clear return on investment.
A Clear Marketing Plan
At the end of this structured workshop you will have a clear and very practical marketing action plan. You will leave with a timetable of structured activity with measurable objectives and resources allocated to each element – effectively giving you a blueprint for a marketing plan which will bring tangible results and generate a return on your marketing spend.
Our team of experienced business owners and marketing professionals will facilitate a workshop with a small group of key people from your organisation.
In one day we will cover a comprehensive range of topics. These will include:
|A supportive Marketing Strategy||How to set a marketing strategy that supports your overall business objectives.|
|Your Target Market/s||Understanding the opportunities and exploring new possibilities|
|Defining Benefits||What is it about what you do that will appeal to your ideal client?|
|Key Messages||What key messages do we need to craft to speak to the key decision makers and influencers directly?|
|What do our clients want?||Understanding their aspirations, problems, worldview, communications and buying preferences|
|Other Key Questions||How can we achieve stand out in a crowded marketplace? How can we be different – but not gimmicky? What marketing are we currently doing? What works? What should we do more of? Less?|
|Analysing Available Marketing Options||Critically assessing the marketing options open to us – what will work best to generate the most, and most profitable, business? What can we do to make our budget work as hard as possible whilst generating the best return?|
|Writing the plan||Based on the critical decisions made during the day we will produce a practical marketing plan.|
|Implementation||The marketing plan can be implemented by your own team or utilising Solve Legal Marketing’s 30-strong team to deliver some of the activity.
For some of our clients we act as a completely outsourced marketing department taking care of all marketing work from PR to pay-per click, events to eshots, digital marketing to design and print, point of sale to presentations. Others call on us for project work, such as designing and building a new website and providing support for live chat or branding advice as and when they need it.
|ROI||Our approach is all about getting the right return on your investment – whether you want to grow turnover, improve the quality of incoming enquiries or charge higher prices we believe every pound spent on marketing should deliver a tangible return.|