Thought leadership is an extremely important attribute for any business in order to gain next level success within their industry.
A well recognised and highly valued path for legal professionals to follow, being a thought leader means driving innovation and developing new industry ideas.
As a thought leader, you are likely to be popular, well respected and connected within the legal sector; you are the go-to person in your field of expertise. Known as a trusted source within the industry, you’ll be sure to inspire people who aim to replicate your success.
Whilst you can’t complete training to become a thought leader or earn formal recognition for being one, you can implement a series of business strategies to refine your skill sets, expand your connections and consistently introduce new ideas to the best of your ability.
How can you be a thought leader in the legal sector?
- Networking – whilst most businesses do take the opportunity to network with people in their industry, it is important to consider the amount of networking you’re currently doing. The more you do, the easier it will be to get your practice, name and face recognised by more people. Whilst talking to anyone and everyone will build knowledge of your business, it is important to consider who’s best to target prior to attending an event.
- Establish yourself – having a personal brand is at the centre of a lot of marketing strategies and thought leadership becomes part of this by helping you to build a positive reputation. Get your brand established by being active both online and in person to connect with as many people as possible within the legal sector.
- Social media activity – social media can be a huge contributing factor to a business’ reputation. Using platforms such as Twitter and LinkedIn is an effective to build your online identity, enabling you to create a personality for your business and embellish your brand. Posting blogs and regularly sharing reliable and topical news articles can win you a reputation for being knowledgeable as well as up-to-date with industry news
- Build connections with influencers – to be a thought leader you must learn from other thought leaders. Making strong connections with other legal professionals can enable you to learn and gain opportunities to demonstrate your abilities. Sometimes who you know can be just as important as what you know
- Getting published often – whilst using social media and posting blogs can get you noticed, there is a lot more you can do to become recognised as a thought leader. By publishing guest posts and articles on related topics, you can start seeking publication on more authoritative platforms.
Thought leadership is effectively better marketing – you want to be invited to relevant conferences, be sought out by media and press, grow your online presence, as well as having people write about your business. Better marketing strategies such as those above can help you to achieve that.
Becoming a thought leader within the legal sector will not happen overnight and involves a lot of hard work and dedication. However, if you are passionate about what you do, this will come much easier. Developing your brand and reputation is a process that can take years, but balance is the key. Be brave, bold and innovative, but also be consistent, reliable and careful.