Google recently announced that Maps listings will now begin to start featuring videos. They have enabled Local Guides to use their Android devices to upload footage.
We look at what the changes mean and how they may impact the average solicitors’ practice.
What will be happening?
Certain people (Local Guides) will be able to upload videos to Google Maps’ listings. This could potentially mean videos in and around your firm’s offices may begin to be visible to Google Maps users.
Google Maps users will be able to view videos across platforms on Android, iOS and desktop computers. Initially, uploads will only be available via Google’s Android operating system.
Recommended uses for Google Maps’ video feature
Google have recommended several uses for the new video feature. In their announcement, they suggest that you could “take viewers on a mini tour of a store you love, or show the bustling scene at your favorite neighborhood restaurant”.
They go on to state: “You can even do a quick review where you showcase a Place’s best item or offer tips for visitors.”
How to add video to Google Maps
Local Guides that have access to an Android device can make a start by filming and adding videos now.
Google’s instructions for creating a video when you are at a Place (a point of interest) are:
· Search and select a Place on Google Maps
· Scroll down and tap “Add a photo”
· Tap “Folder” and select a video. Only the first 30 seconds of a video can be added.
Responses to the new feature
Initial responses from Local Guides to Google’s announcement have been extremely positive, with reactions such as “this is an amazing feature” and “this is awesome” seemingly the norm.
On its way
The process of enabling video uploads for all Local Guides has started to be implemented. If you are reading this as a Local Guide and the roll-out hasn’t reached you yet, our advice is to be patient as it is in the pipeline.
The addition of video to Google Maps will add a new level of detail to their Maps’ offering. How the public will react to the new feature is yet to be seen. Will mobile users using limited data plans find the videos useful or find the existing Maps’ functionality sufficient? Only time will tell.
This is undoubtedly an interesting addition to Google Maps. We expect to see Google continue to dominate the online maps’ field for the foreseeable future.
What impact could this have on your firm?
As this is a new feature that is slowly rolling out, there will probably be little impact for the average smaller solicitors’ practice. If you have a large footfall through your offices, there is potential for a video of your premises to be uploaded by a visitor and made available to Google Maps users.
There is little that you can do to prepare for a visitor uploading a video. Uploading your own video would undoubtedly be a good, proactive marketing tool to make your solicitors’ practice seem more approachable, should the video integration be rolled-out to the wider public. If you would like help with any aspect of video marketing, please get in touch.