So, you’ve got a marketing strategy.
You’re engaging with clients and you’ve got a website – it might even be getting a lot of clicks.
As interest in your business has grown, so has the number of conversions…
Or have they?
When you’re marketing your firm, you need to do more than just use the tools available – you need to make sure that they’re the right ones.
Whilst there are various marketing options available, it’s essential that the ones you choose are right for your firm, and appropriate to attract your target audience.
Consider your potential client.
Faced with a legal problem, they don’t want to spend hours or even minutes trying to navigate your website – they want to find a solution as soon as possible.
Whilst you might offer the exact service they’re looking for, it doesn’t matter if they don’t know about it.
This is where video marketing comes in.
Instantly informative and taking barely any time to watch, marketing videos can take the consumer from attraction to conversion in three minutes flat.
Consumers are seeking for solutions, not more problems. Complex, convoluted and often confusing, legal matters can be difficult to get your head around – not what you need when you just want to get something sorted out, fast.
55% of people watch online videos every day, meaning that it’s something most people are used to doing anyway.
Rather than thinking they’re taking time out of their day, watching a video is just another part of a consumer’s everyday life.
Why is video marketing right for law firms?
Videos are also the perfect way of explaining legal matters in a simplified way, as well as offering a much more personal touch to your marketing approach. Given that law firms are often criticised for being cold and faceless, videos can help your business defy this stereotype.
There’s a range of different videos that can help your firm stand out from the rest.
Perfect for making a serious subject seem less daunting, animated videos are ideal for making your firm appear more personable and services easy to understand. Animation can be especially useful when a legal process has a lot of different elements all happening simultaneously.
Doing what it says on the tin, explainer videos can make complex legal matters much easier for your client to digest. If they understand the process properly, they’re far more likely to request an appointment rather than look for answers elsewhere.
Video: Overview of Video Marketing
Putting a face to a firm name, interview videos are essential for putting the client at ease. Whether it’s about a specific service or the firm in general, hearing from a professional in the business instils both trust and confidence in the firm.