Research shows that video marketing is taking the internet by storm!
Do you want to see your income increase? Do you want more people to notice your Will Writing business?
Video now accounts for 69% of all consumer internet traffic, according to Cisco, and video on-demand traffic alone has trebled. More than half of companies are already making use of the medium and that figure is rising.
Video: Overview of Content Marketing
With statistics like this, as a Will Writer can you really afford not to consider this as part of your marketing strategy for this year?
Where social media channels such as Facebook and Instagram have for some time been platforms for individuals to promote themselves using videos, it has only been more recently that businesses are realising the ground-breaking impact that video marketing can have on their trade.
The use of videos on social media sites has seen individuals such as Joe Wicks and his ‘Lean in 15’ fitness project reach new heights in a short space of time. This sort of result is not just for some; it can be for all who are willing to put in the effort.
Will Writers’ marketing techniques can often include cold calling, which tends to have a poor success rate. Having LinkedIn and Twitter accounts are often not of much use if you don’t know how to market effectively.
Blogs, articles, sharing and following are all ways to get your name seen by a much wider audience than by word of mouth in your local community. Whilst these ideas aren’t new and many businesses are profiting from taking advantage of social media platforms, video content marketing could put you ahead of your competitors.
Webinars and Video
Whilst webinars have been all the rage for businesses more recently, we must keep up with the pace which the audience sets. Videos on-demand have been found to have certain advantages over webinars, such as the potential to bring in leads without much effort, the relief from much of the stress of live webinars and the ability to showcase your product in a more creative way.
Video is the future of content marketing: it is accessible, it can be fun and emotive, and it certainly grabs attention.
It allows businesses to take dry topics and be creative with them, resulting in your content being viewed, shared and liked by other businesses and individuals alike.
Strong video content gets people talking
With a subject such as Will Writing, there are many avenues you can go down to get people thinking about writing a Will. From using current news to making people think about the consequences of not writing a Will; all can be effective if you know how to market.
The online audience is limitless
Having no boundaries on how far your business can go is an exciting prospect. YouTube receives more than one billion unique visitors every month, more than any other channel, except for Facebook. We hear of videos going ‘viral’ all the time: yours could too if you get it right.
Small businesses are absolutely in a position to take advantage of this new age
With production costs falling significantly, you don’t need a fortune to make a fortune.