When it comes to business, branding is important.
Rather that describing that pair of trainers or favourite chocolate bar, the brand will usually be the first thing you’ll refer to.
Essential in marketing a product, it acts as a shortcut when trying to communicate a message to the consumer; by simply naming the brand, everyone immediately knows what you’re talking about.
Now imagine that the brand was your name and the product was the legal services that you have on offer.
Although the idea might seem strange at first, building a personal brand is one of the most effective ways of getting your expertise recognised. Not only does it grow your business network, it enables you to grow the amount of business you bring in, as people begin to see you as a trusted figure within the industry.
Creating a brand for yourself is an effective way of getting your skills acknowledged and, given the ever-changing state of the employment market, is sure to benefit you in the long run.
So what’s the best way of creating your own brand?
Know your audience
Before developing any brand, it’s important to get a grip on who your targeting. Once you know who they are, do your research on what they’ll be looking for; check social media likes as well as what kind of posts they’re sharing. This will enable you to get to know the skills that they’re after.
Get to know yourself
This is all about how you look in the eyes of your target audience, so try to look at yourself objectively. Think about what they’ll be looking for and hone in on certain skills, experience and elements of your personality which will appeal to them.
How can you help
When you’ve established your audience and what you can offer, it’s time to bring the two together. Think about how your brand communicates with the target audience; is it clear that your services can provide the solution?
Get to know your competitors and learn how you can stand out from the crowd. Although you want your brand to illustrate what you do, simplicity is key. Short phrases and statements will help your brand to stick in the minds of your target audience.
Creating a personal brand is a powerful tool to get your services noticed. As well as creating valuable connections, building your profile can help increase business and improve your presence within the industry.
Thanks to their extensive knowledge of the market, Solve Legal are experts in developing legal brands. Whether you’re aiming to grow your client base or simply progress your position within the industry, the range of services available can support both you and your business as much or as little as you need.